![]() For a technical breakdown of the exact model, the value flow of each BAT, and a broader summary Brave’s advertising ecosystem, see the BAT Whitepaper. It’s a system in which users, content creators, and advertisers all split the value of a viewer’s attention as seen below. In practice, the result is a three-party system that mutes the advertising white noise and cuts out the middlemen that have muddled and complicated marketing for years now. The BAT themselves are a cryptocurrency based on the Ethereum blockchain that Brave stores in an in-browser rewards wallet for users to either save, use as tips for verified content creators, or exchange for USD. In exchange, users earn Basic Attention Tokens (BAT) for viewing ads. How To Advertise On Brave: A Guide To Brave Ads Overviewīrave Ads uses a proprietary machine learning model to serve opt-in ads to users based on browsing behavior. Let's put this up on the fridge” type of tone.īut dig a little deeper and you’ll see just why Brave advertising is a near-complete reversal of the current state of digital marketing, and why it’s one of the highest potential areas of growth in our industry. It’s been peppered into articles here and there, mentioned in disparate blogs and tweets, usually in contrast to Chrome, or as an off-handed tid-bit with that “aww, that’s neat. That said, in lieu of cookie-based tracking & advertising, Brave offers a revolutionary in-browser advertising experience. With built-in “shields” that force all sites to use HTTPS and a TOR browser that permits users to bypass tracking & local censorship, Brave offers one of the most private browsing experiences available.Īs advertisers, some might reel at the thought of limited user data in Google Analytics it’s scary and unfamiliar territory, but it very well might be the direction of things in the post-GDPR, CCPA, or era. The Brave Browserīrave is pathologically averse to tracking. In parallel with the recent swell of global & national privacy regulations that sparked updates to Cookie storage policies in Safari and buzz behind new, user-focused browsers like Brave, this paints a good picture of overall consumer sentiment towards online advertising. It’s still true that Google dominates the search and browser markets, but the relative industry share of “privacy-first” or cookie-less search engines like DuckDuckGo, Ecosia, and now Verizon’s OneSeach is on the rise. And that’s why they’re downloading ad blockers like crazy and shifting to privacy-respecting browsers and search engines in droves. ![]() That’s why videos get shared more than 1200% times more on social. People want companies to add value through advertising and corporate messaging. The Internet may be run on and funded by advertising, but everyday it seems that ads wallpaper more and more of the sites we browse, and it feels like it’s simply gotten overreaching.įor starters, let’s agree that people think ads are annoying, and they don’t want to be followed around online. People want privacy 53% of online users are more concerned about privacy than they were a year ago. The Background: Online Advertising Is Changing
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