After that, there is yet a third editor who lays eyes on it. And after that editor is finished with it, the report goes to another editor for the same examination. That editor critically reviews the report and returns it to the reporter with comments like “we’re weak on this point find another source” or “these numbers aren’t clear to me double-check them with a third party.” The reporter goes back to work and presents the revised version to the editor. She or he writes a story based on that information and hands it to an editor. The editorial process breaks down like this: A reporter gathers information in the most penetrating-hopefully responsible-manner possible. JS: Have you ever encountered something in your Facebook feed that turned out to be inaccurate, Robin? Even deliberately misleading? What separates traditional newspapers from information sources like social media is the "editorial process." The singular focus of a community newspaper like the Sentinel is to offer information that’s vetted and reliable. Why are print publications-daily newspapers-still important? RB : I read a lot of newspapers, but I’m also on social media quite a bit and often find out breaking news stories online. It also employs 140 people in western Colorado. It’s known nationally for its public lands, water and energy reporting, and its owner is a small family company based in the Midwest. JS: The Daily Sentinel was founded in 1893 by Isaac Newton Bunting and became the largest circulation newspaper between Denver and Salt Lake-as it remains today. And the Daily Sentinel’s history seems to closely follow the history of Grand Junction itself. RB: As you know, I love western Colorado history and have a personal soft spot for the Sentinel’s Walter Walker, since he was responsible for building the Avalon Theatre in 1922-a local treasure which I, along with many others, helped to renovate and expand three years ago. We sat down to talk more about journalism, the future of the news industry, and what we love about western Colorado. When I developed the business plan and concept for this new magazine, the first person I went to see was Daily Sentinel publisher Jay Seaton, who was immediately supportive of the idea of a lifestyle magazine for western Colorado.
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